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This course includes all the knowledge, mindset, and methods about OTA Sales that we have accumulated over 15 years of experience in Sales & Marketing in the lodging and travel industry. With this comprehensive package, you will have the right mindset to succeed from the start, helping you avoid the wrong path. Choosing the right path is much more important than effort; if you choose wrong, the further you go, the more mistakes you make without seeing results. Many students have contacted OTALyst to learn about OTA Sales and Marketing on online (digital platforms) and have experienced significant changes after completing the course.
Equipping yourself with knowledge is important, but the effort to change/apply the knowledge you have learned about Sales & Marketing on the OTA – digital – online platform is also key to achieving good results.
Due to high demand from students for OTA self-study courses, since August 2023, we have created detailed step-by-step content for the OTA Sales self-study course in Vietnamese and since June 2024 in English. After registering for the OTA Sales self-study course, you can contact us for additional support and advice during and after the course. You can ask questions in each section of the OTA Sales self-study course or other self-study courses, and we will respond quickly.
We have divided the OTA Sales courses into 4 main courses (guidance for all OTA channels) and many small courses for each OTA channel. If you want to operate effectively, you should choose courses for multiple OTA channels.
There are 4 levels for the courses covering all OTA channels: Basic Online Self-study OTA Sales Course, Advanced Online Self-study OTA Sales Course, OTA Sales A-Z Course, and OTA Sales Optimization Course.
This course will help you confidently operate OTA sales, understand the OTA system, how OTA channels work, how to register channels, how to calculate selling (displayed) and net prices, how to contact customers, and the metrics that affect OTA channel rankings.
The Advanced OTA Sales Course (only the advanced part) is for those who have completed the basic self-study OTA sales course we provide. You will learn advanced operations such as setting up promotions, participating in campaigns, handling price discrepancies between OTA channels, using tools to increase display/conversion rates, viewing and applying reports, managing OTA channels, managing accommodation chains, and many effective room sales ideas on multiple OTA channels.
This course includes both basic and advanced parts (all knowledge). For beginners, you can take the basic part or this A-Z course to understand all about OTA Sales. It enables effective operation in high-competition areas such as major cities and tourist spots. This course is the most popular choice.
This course skips some basic parts like price adjustment, room quantity, and new OTA channel registration from the A-Z course. It is suitable for accommodations already selling on OTA channels but operating inefficiently. Change is necessary if we don’t understand the OTA channels; otherwise, your accommodation will continue operating inefficiently.
Compared to our 1-1 OTA Sales course, the online self-study OTA Sales course offers many advantages:
We provide support during and after all self-study OTA Sales courses. We are always with you to solve any issues you encounter during OTA Sales operations.
Please contact us to schedule. Due to time zone differences, we need to prepare the schedule in advance. Both parties will agree on the schedule at least 1 day before starting.
