OTA Sales Optimization Course
- Description
- Curriculum
- Reviews
Introduction
Overview of the Sales OTA
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4
1.0.1 - Information about market shares of major OTA channels in the world -
5
1.0.2 - Definition and model of OTA
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6
1.0.3 - Benefits as well as limitations when cooperating with OTA channels
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7
1.0.4 - Why customers don't choose you
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8
1.0.5 - Sales MINDSET
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9
1.0.6 - Daily - weekly - monthly tasks - The job of Online Sales staff
Optimizing Content on OTA Channels
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10
3.1.0 - Optimizing content on OTA channels
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11
3.1.1 - Notes - Optimizing content on Booking.com Extranet
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12
3.1.2 - Optimizing images - on Booking.com Extranet
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13
3.1.3 - Optimizing policies- on Booking.com Extranet
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14
3.1.4 - Optimizing Facilities and services - on Booking.com Extranet
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15
3.1.5 - Optimizing Room details and Room amenities - on Booking.com Extranet
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16
3.1.6 - Optimizing profile of host - on Booking.com Extranet
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3.1.7 - Messaging preferences - on Booking.com Extranet
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18
3.1.8 - Sustainability practices - on Booking.com Extranet
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19
3.2 - Optimizing content on Agoda Extranet
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20
3.3 -Optimizing content on Traveloka Extranet
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3.4 - Optimizing content on Expedia Central Partner Extranet
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3.5 - Optimizing content on Airbnb
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3.6 - Optimizing content on Trip.com - EBooking - C Trip - trip.com
BAR & Promotion on OTA channel
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24
6.0.1 - 04 levels of price and promotion settings on OTA channel
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6.0.2 - 04 essential promotions on OTA Channels
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6.0.3 - Introduce about Figue 3.1 promotion on OTA Channels
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6.0.4 - Introduce about Figue 3.2 promotion on OTA Channels
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6.0.5 - Introduce about Figue 3.3 promotion on OTA Channels
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6.0.6 - Distinguish between campaigns and regular promotions
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6.1.1 - BAR and Net revenue without any promotion
<iframe src="https://drive.google.com/file/d/14HziL9I9RkHJoa6U-RA2d8sDqk0CJwrh/preview" width="640" height="480" allow="autoplay"></iframe>
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6.1.2 - BAR price with mutiple promotions
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6.1.3 - Find the BAR price following promotion in Figure 3.1
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6.1.4 - Price calculation on Agoda
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6.1.5 - Price calculation on Expedia
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6.1.6 - Price calculation on Traveloka
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6.1.7 - Price calculation on Airbnb
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6.1.8 - Price table - comparison between OTA channels
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38
7.1 - Set BAR price and promotion as Figure 3.1 on Booking.com Extranet
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7.2 - Set BAR price and promotion as Figure 3.1 on Agoda Extranet
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7.3 - Set BAR price and promotion as Figure 3.1 on Expedia Partner Central Extranet
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7.4 - Set BAR price and promotion as Figure 3.1 on Traveloka TERA Extranet
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7.5 - Set BAR price and promotion as Figure 3.1 on Ctrip Extranet - Trip.com group
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7.6 - Set BAR price and promotion as Figure 3.1 on Airbnb
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7.7 - Set Long stay promotion on all OTA channels
Improving Ranking and Visibility
Other Advanced Management Techniques
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9.1 - Booking reading by OTA Channel
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9.2 - How to add bank accounts to Agoda YCS
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9.3 - 02 methods to manage OTA channels on phones/ tablet/ computers
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9.4 - Information about booking engine and channel manager
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9.5 - How to manage multiple properties on OTA channels
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9.6 - Rate plan pricing channel idea to focus on some OTA channels
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9.7 - Several manual and automated tools help increase visibility by exchanging links between OTA channels
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9.8 - Instructions for taking photos to ask friends to rate on OTA channels
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Course details
Lectures
57
Level
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