Curriculum
OTA Sales Optimization Course
Introduction
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Overview of the Sales OTA
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1.0.1 - Information about market shares of major OTA channels in the world
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1.0.2 - Definition and model of OTA
11
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1.0.3 - Benefits as well as limitations when cooperating with OTA channels
6
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1.0.4 - Why customers don't choose you
5
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1.0.5 - Sales MINDSET
9
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1.0.6 - Daily - weekly - monthly tasks - The job of Online Sales staff
2
Optimizing Content on OTA Channels
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3.1.0 - Optimizing content on OTA channels
2
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3.1.1 - Notes - Optimizing content on Booking.com Extranet
2
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3.1.2 - Optimizing images - on Booking.com Extranet
9
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3.1.3 - Optimizing policies- on Booking.com Extranet
5
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3.1.4 - Optimizing Facilities and services - on Booking.com Extranet
2
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3.1.5 - Optimizing Room details and Room amenities - on Booking.com Extranet
4
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3.1.6 - Optimizing profile of host - on Booking.com Extranet
2
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3.1.7 - Messaging preferences - on Booking.com Extranet
4
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3.1.8 - Sustainability practices - on Booking.com Extranet
2
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3.2 - Optimizing content on Agoda Extranet
9
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3.3 -Optimizing content on Traveloka Extranet
5
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3.4 - Optimizing content on Expedia Central Partner Extranet
3
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3.5 - Optimizing content on Airbnb
2
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3.6 - Optimizing content on Trip.com - EBooking - C Trip - trip.com
2
BAR & Promotion on OTA channel
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6.0.1 - 04 levels of price and promotion settings on OTA channel
3
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6.0.2 - 04 essential promotions on OTA Channels
4
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6.0.3 - Introduce about Figue 3.1 promotion on OTA Channels
4
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6.0.4 - Introduce about Figue 3.2 promotion on OTA Channels
3
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6.0.5 - Introduce about Figue 3.3 promotion on OTA Channels
2
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6.0.6 - Distinguish between campaigns and regular promotions
2
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6.1.1 - BAR and Net revenue without any promotion
2
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6.1.2 - BAR price with mutiple promotions
6
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6.1.3 - Find the BAR price following promotion in Figure 3.1
8
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6.1.4 - Price calculation on Agoda
5
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6.1.5 - Price calculation on Expedia
3
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6.1.6 - Price calculation on Traveloka
4
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6.1.7 - Price calculation on Airbnb
2
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6.1.8 - Price table - comparison between OTA channels
3
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7.1 - Set BAR price and promotion as Figure 3.1 on Booking.com Extranet
7
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7.2 - Set BAR price and promotion as Figure 3.1 on Agoda Extranet
7
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7.3 - Set BAR price and promotion as Figure 3.1 on Expedia Partner Central Extranet
7
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7.4 - Set BAR price and promotion as Figure 3.1 on Traveloka TERA Extranet
7
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7.5 - Set BAR price and promotion as Figure 3.1 on Ctrip Extranet - Trip.com group
5
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7.6 - Set BAR price and promotion as Figure 3.1 on Airbnb
3
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7.7 - Set Long stay promotion on all OTA channels
6
Improving Ranking and Visibility
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Other Advanced Management Techniques
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9.1 - Booking reading by OTA Channel
2
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9.2 - How to add bank accounts to Agoda YCS
2
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9.3 - 02 methods to manage OTA channels on phones/ tablet/ computers
1
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9.4 - Information about booking engine and channel manager
7
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9.5 - How to manage multiple properties on OTA channels
3
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9.6 - Rate plan pricing channel idea to focus on some OTA channels
2
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9.7 - Several manual and automated tools help increase visibility by exchanging links between OTA channels
3
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9.8 - Instructions for taking photos to ask friends to rate on OTA channels
2
Contact and support after finishing your course
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Video lesson
